When children become the attraction in monetised family content, adults gain responsibilities that extend beyond protecting earnings. We examine consent, privacy, commercial pressure and the safeguards children need
The Oireachtas online safety recommendations published in October 2026 set out 45 measures on technology, social media and children. They prioritise safety-by-design legislation, default disabling of addictive features, and a mandatory age classification system for digital services.
An analytics free system would show only posts from accounts users follow. From a capitalist view, big tech will not embrace it freely if it reduces time on platform and advertising revenue. Experts on both sides disagree on the strength of harm evidence and the value of chronological alternatives. Regulation can force the option. Design and defaults will still favour the engagement engine.
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