Amazon Prime Video Safety Settings

Amazon Prime Video streams films, series, documentaries and live events. Some titles are included with a subscription, while others need a rental, purchase or extra subscription. Children may enjoy familiar stories, and teenagers may follow shared favourites. However, the wider catalogue includes adult material. Prime Video safety settings help families separate viewing access from spending and privacy choices.

Explore Prime Video safety settings with your child. First, create a suitable profile and protect adult access. Then check the PIN, device coverage and downloads. These controls support family choices, while conversation helps you understand what your child watches and how it affects them.

Age Rating and Child Safety Warning

Use an adult controlled Amazon account for family viewing. Amazon’s conditions require parental or guardian involvement for users under 18. A Kids profile is not an independent child account. Its catalogue selection for ages 12 and under is different from a minimum account age.

Programme and app store ratings serve different purposes. Neither makes the entire catalogue suitable. Therefore, choose Prime Video safety settings for the child’s needs and review individual titles. A password or PIN establishes access, rather than proving the viewer’s age.

Parental Controls and Content Restrictions

Prime Video parental controls include different account, profile and device protections. Setting a PIN is only the first step.

Start parental controls with a Kids profile

Kids profiles filter browsing and search to titles rated suitable for ages 12 and under.

• On the Prime Video website, open the current profile icon menu and choose +Add new.
• Then give the profile a name and choose the Kids profile option before saving.
• Finally, to edit or remove a secondary profile, choose Manage profiles, then Edit profile and select it.

Why it matters: As a result, this is a catalogue setting, rather than an independent child account. Purchases are unavailable within Kids profiles. However, downloaded adult content remains accessible through Kids profiles on a shared device.

Set the account PIN for parental controls

For parents, the account PIN controls overrides and account protections.

• On the website, open Your Profiles, select Edit profile and choose the account holder’s profile.
• Beside Account PIN and locks, select Manage. Verify the Amazon password.
• Select Create Prime Video Account PIN, enter a PIN and select Continue.
• On Android, open Profiles, Settings, Permissions, then Change Prime Video PIN. Enter the password, select Change, enter a PIN and Save. On iOS, the equivalent menu is Prime Video PIN.

Why it matters: Creating a PIN does not automatically enable restrictions. The account PIN can override profile PINs and viewing limits, so keep it with the adult.

Set parental controls for purchases

For example, a separate switch can require the account PIN for purchases and new subscriptions.

• First, create the account PIN. In the mobile app, open Profile, then Settings and Parental Controls.
• Then choose Purchase Restrictions and enable the PIN requirement. Review the equivalent purchase control in the website’s Permissions settings.
• Finally, test a purchase prompt without completing a transaction. Set Fire TV purchase protections separately.

Why it matters: Purchase restrictions apply across the registered Prime Video devices and profiles described by Amazon. However, Fire TV uses its own settings. The PIN is an approval barrier, rather than a monetary budget.

Set viewing restrictions and check every device

Choose a content rating and the devices to which you intend it to apply.

• On a PC or Mac, open Prime Video Settings, then Permissions.
• Select the age restriction and relevant devices, then Save.
• On iOS, open Profiles, Settings, Permissions and Viewing Restrictions. Choose the rating and devices, then Save.
• Finally, for Android, use the current Permissions and Viewing Restrictions controls. If the documented menu order differs from your app, use the browser route.

Why it matters: Do not assume one change covers the household. Amazon’s current restriction articles contain inconsistent wording about selected devices versus the setting device. Therefore, verify the rating prompt on each actual screen, including offline viewing.

Set an adult profile lock for parental controls

For example, a profile lock discourages switching to higher rated content.

• Open Your Profiles, then Edit profile and choose an adult profile.
• Then beside Profile PIN and locks or Account PIN and locks, choose Manage and verify the password.
• Finally, create the profile PIN and select Continue. Turn Profile lock on and choose Save.

Why it matters: Repeat for every less restricted profile. However, the account PIN can override profile PINs, and password holders can reset them.

Use parental controls for profile changes

Protect against replacing a restricted profile with a fresh one.

• Open Your Profiles, then Edit profile and select the account holder’s profile.
• Open Manage beside Account PIN and locks. Verify the password and set the account PIN if needed.
• Finally, switch Creation and removal lock on and select Save.

Why it matters: As a result, this protects profile management across supported Prime Video devices. However, it does not stop changes by someone with the account credentials.

Reset a profile lock PIN securely

For parents, the adult account can reset profile protection.

• Open Your Profiles, select Edit profile and choose the relevant profile.
• Then on the PIN prompt, choose Forgot PIN?, then Continue. Verify the Amazon password.
• Finally, enter a new PIN on Create Profile PIN and select Continue.

Why it matters: As a result, this recovery route explains why a child should not control the Amazon password. It is account authentication, rather than age verification.

Set Fire TV parental controls separately

Fire TV parental controls are device controls, distinct from Prime Video profiles.

• On Fire TV, open Settings, then Preferences and Parental Controls.
• Enable Parental Controls and create or enter the device PIN.
• Finally, enable the available PIN protections for restricted videos, purchases and opening apps. Test each category on the television.

Why it matters: These controls need separate setup on the device. However, they do not replace the controls inside other apps. Amazon Luna game protections are also managed separately.

Prime Video Safety Settings and Why They Matter

Review automatic playback

Automatic playback can carry viewing beyond an agreed stopping point.

• In a browser, open Prime Video’s Account & Settings. Look for the Player or Playback tab and switch Auto Play off where offered.
• Then in a supported mobile app, open Profile, then Settings and review Auto Play.
• On a television app, review its separate autoplay choices and test whether they control previews or the next episode.

Why it matters: Amazon staff documents autoplay controls, but menu availability varies. Next Up may remain visible. A preview setting is not necessarily a next episode setting, and neither creates an enforced daily allowance.

Remove unsuitable downloads from shared devices

Prime Video explicitly warns that downloads are available through Kids profiles, including titles downloaded through adult profiles.

• Open the app’s Downloads area on each shared device and inspect every movie and episode.
• Use the title’s download management or delete option to remove unsuitable stored content. Confirm it is absent and test the child profile offline.
• Check any app settings for automatic downloads and Wi Fi download preferences where offered. Turn off unwanted automatic additions.

Why it matters: For parents, a Kids profile is not enough to protect offline viewing. Downloads use supported phones, tablets and computer apps. Their management controls differ, so do not leave adult downloads on a child’s device.

Shape recommendations without confusing them with blocks

Recommendations and content restrictions have different effects.

• On a title’s detail page, select Thumbs down to stop recommending it in that profile.
• Then use the same button again to undo a choice, or choose Thumbs up for a different preference.

Why it matters: The title can still be found through search. Kids profiles cannot submit these preferences, and older devices may not show them. Therefore, use viewing restrictions for access control.

Review cookie and advertising privacy settings

Amazon provides separate choices for optional advertising uses.

• Open the official Cookie preferences page.
• Select Decline all, or review Advertising cookies, Amazon Advertising and Approved Advertising Third Parties. Use Customize third-party cookies for granular choices, then Save selected.
• Open Advertising Preferences and review the choices available to the signed in account.

Why it matters: Operational cookies remain for the service. These choices concern advertising data, rather than removing every playback ad. Repeat checks when changing browsers, devices or account regions.

Review privacy settings across Amazon services

EU accounts can receive a separate consent choice for information use between Amazon services.

• Read the official information use explanation.
• Then review the account’s cross service consent choices when offered. Decline or revoke consent if you do not want the specified recommendation and advertising uses.

Why it matters: The service still processes information needed for requested products, security and legal obligations. The control is broader than Prime Video and can include entertainment viewing information.

Protect the Amazon account with two step verification

For parents, the Amazon account can also provide shopping and other services. Protect more than the viewing PIN.

• Open Amazon’s Your Account, then Login & security.
• Choose Turn on beside 2-step verification. Follow setup using an adult controlled text number or authenticator app.
• Check recovery details and keep the password unique. If locked out, use Forgot your password? from genuine Amazon sign in.

Why it matters: An account password or recovery access can undo viewing controls. Keep a recovery method available. A PIN does not replace account authentication.

Remove an unfamiliar registered device

Check access after using another household’s television.

• In Prime Video’s Account & Settings, select Devices.
• Then choose Deregister beside an unfamiliar or no longer used device.
• If access may be compromised, review the Amazon password and account security as well.

Why it matters: Deregistering removes that device’s account registration. However, it does not cancel subscriptions or replace securing the account’s recovery routes.

Use privacy settings and request account data

Amazon’s privacy notice provides access, correction and deletion routes.

• Open the official Privacy Notice.
• Use its Request My Data link for an account copy, or contact Customer Service for correction, deletion or an objection. Complete the verification requested.

Why it matters: Removing a profile or recommendation is different from deleting retained information. Legal retention and other requirements can limit deletion. Keep downloaded account information private.

Cancel subscriptions and respond to accidental purchases

For parents, the catalogue can contain rentals, purchases and additional subscriptions.

• For the main subscription, open Amazon’s Manage Your Memberships & Subscriptions and complete its cancellation route. For third party billing, contact the provider.
• Then for an add on, open Manage Your Subscriptions, choose Subscriptions, find it and select Unsubscribe. Confirm and read the end date.
• For an eligible accidental order, open Your Transactions, select the order and Cancel Your Order. Choose a reason, then Cancel This Purchase.

Why it matters: Amazon documents accidental order cancellation within 14 days if you have not tried to watch or download it. Eligibility and Apple billed routes differ. Therefore, use purchase protections before handing over the device.

Understand permanent Amazon account closure

Closing the Amazon account has consequences far beyond Prime Video.

• Read the official account closure instructions and review linked services first.
• Open Close Your Amazon Account, sign in and review the products and services.
• Only when intended, choose the permanent closure confirmation and select Close my Account. Respond to the verification notification within five days.

Why it matters: However, the account cannot be restored, and products across Amazon sites using those credentials can become unavailable. Therefore, cancel unwanted viewing subscriptions instead when that is your only goal.

How to Use Prime Video Safely

Select titles together and make it easy to stop upsetting material. For example, discuss violence, sexual themes and frightening scenes before choosing a programme. Prime Video safety settings support that discussion.

Next, agree a finishing time and use the device’s family limits when necessary. The documented streaming controls do not provide an enforced daily allowance. Turning autoplay off supports a pause, while another episode can still be started manually.

Finally, keep the app updated and inspect shared screens. Review television microphones, Alexa voice purchasing and casting separately. Prime Video profile settings do not secure every other app or service on the device.

Parental Controls, Safety Advice and Current Concerns

Prime Video safety settings cannot identify subscription fraud. Open the genuine app or support site yourself rather than using unexpected payment or refund links. Never give a caller your password, verification code or remote access.

A Kids profile does not hide adult downloads. In addition, live events, promotions and advertising can differ from the ordinary catalogue. Do not assume a rating PIN filters every unexpected scene or advertisement.

Use Prime Video advertisement feedback for an ad concern. For a title, purchase or account issue, use the official Help Centre. Note the title, device and profile without sharing passwords. For wider support, visit Useful Links and Supports.

Parental Controls Across Devices and Regions

Manage Prime Video safety settings using the website when mobile menus differ. The Irish marketplace, UK account pages and device apps can present different labels. Ratings, availability, billing and privacy choices vary by region.

Fire TV parental controls need separate setup. Some older devices lack profile features. Also, account restrictions do not automatically apply to Amazon Luna gaming or other television apps. Test each service your child uses.

Profile and PIN controls do not require a separate parental control payment. Watching still needs the relevant subscription or purchase. Accessibility, captions and audio options help comprehension, rather than replacing content limits.

Parental Controls and Privacy Settings Checklist

After changing Prime Video safety settings, check every device with your child.

• Create a Kids profile or suitable viewing limit.
• Protect adult profiles, profile creation and removal.
• Enable purchase restrictions after setting the account PIN.
• Set Fire TV controls separately and test actual rating prompts.
• Remove unsuitable downloads from every shared device.
• Review privacy, two step verification, registered devices and billing.

Frequently Asked Questions

Do viewing restrictions hide adult downloads?

No. Amazon expressly warns that all downloads remain accessible through Kids profiles.

Why it matters: Remove unsuitable downloads from the device and test offline access.

Does creating a PIN enable every restriction?

No. Purchase and viewing restrictions need their own setup.

Why it matters: Also, Fire TV uses separate device controls. Check the result on each screen.

Does thumbs down block a title?

No. It changes recommendations in that profile.

Why it matters: The title can remain searchable. Use content restrictions to limit access.

Related CODA Guides

Explore TV and Movie Streaming Services and Resources for Parents.

References

Account conditions on Amazon provides official instructions and limitations.

Creating profiles on Amazon provides official instructions and limitations.

Kids profiles and download warning on Amazon provides official instructions and limitations.

Account PIN on the website on Amazon provides official instructions and limitations.

Android PIN and purchase restrictions on Amazon provides official instructions and limitations.

iOS PIN on Amazon provides official instructions and limitations.

Website viewing restrictions on Amazon provides official instructions and limitations.

iOS viewing restrictions on Amazon provides official instructions and limitations.

Profile locks on Amazon provides official instructions and limitations.

Creation and removal lock on Amazon provides official instructions and limitations.

PIN recovery on Amazon provides official instructions and limitations.

Fire TV parental controls on Amazon provides official instructions and limitations.

Download support on Amazon provides official instructions and limitations.

Recommendations on Amazon provides official instructions and limitations.

Two step verification on Amazon provides official instructions and limitations.

Registered device removal on Amazon provides official instructions and limitations.

Privacy and data requests on Amazon provides official instructions and limitations.

Subscription cancellation on Amazon provides official instructions and limitations.

Add on cancellation on Amazon provides official instructions and limitations.

Accidental purchase cancellation on Amazon provides official instructions and limitations.

Permanent account closure on Amazon provides official instructions and limitations.

Autoplay guidance from Amazon staff explains playback controls. Device menu availability needs checking.

Cookie preferences on Prime Video provides optional advertising cookie controls.

Information use across Amazon services explains the separate EU consent choice.

About Children of the Digital Age

Children of the Digital Age provides online safety education and training for schools, parents and organisations. Our work helps families understand online behaviour, current risks and practical protective choices. Together, settings, conversation and support can help parents make informed decisions.

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Last updated: 11 October 2026